Smithfield Culinary pitmasters share their thoughts on the latest trends in BBQ.
96% of people say they enjoy BBQ either occasionally or frequently.1
Everybody loves BBQ. And avid BBQ lovers are always on the lookout for new and unique recipes and applications. Discover many of those business-building BBQ trends here!
When it comes to anticipating and capitalizing on the latest trends, Margherita is an industry leader. This helps us to develop new products or new programs using our extensive product line to create more sales opportunities for our operator partners. BBQ is no exception. But we didn’t do it alone. Therefore, we also challenged our pitmasters to look into their crystal balls and share some thoughts about what they see in the future of the BBQ industry. Below you’ll discover helpful insights and thoughts on the current state of BBQ.
For recipe and application inspiration, visit our recipes page or our products page. For more information on products, contact your Margherita sales representative at 888-327-6526.
Consumers preferred BBQ flavors:2
Smoky
57% of 18- of 34‑year‑olds
50% of 35+
Tangy
43% of 18- of 34‑year‑olds
42% of 35+
Bold
50% of 18- of 34‑year‑olds
37% of 35+
BBQ Grows at Breakfast:3
BBQ is the 3rd fastest-growing breakfast sandwich ingredientm, with a 149% increase over 4 years. Pulled pork and brisket up 141% on breakfast menus since 2012 driven by their use in egg sandwiches or in skillets and bowls.
To Sauce or Not to Sauce:4
"Slather it on, yum!" - 78%
"Not for me, yuk!" - 22%
Signature Sauces Make it all Yours:5
Thoughts from The Pits:
1-2, 5 Technomic
3-4 Datassential