Why sandwiches
With widespread consumer appeal, operational flexibility and a strong financial upside, sandwiches are the cornerstone of restaurant menus. Here are some layers to why they’re the easy way to boost traffic and loyalty.
High Profitability:
Sandwiches deliver strong margins given their simple assembly, customizable ingredients and their ability to utilize existing inventory. This is amplified by trends showing consumers seeking portion control, affordability and variety.1
Broad Consumer Demand and Frequency:
Sandwiches are a proven crowd-pleaser, spanning dayparts from breakfast to late-night snacks. Technomic data shows growth in morning and afternoon occasions, where sandwiches serve as affordable alternatives to full meals. This leads to steady traffic among the younger generations.1
Operational Efficiency and Versatility:
Sandwiches minimize waste and labor while helping to maximize creativity. Similar to bowls and salads, sandwiches allow for customization opportunities. Consider the addition of global flavors, LTOs and other stacked offerings and formats, to help boost excitement.
1Technomic, Sandwich Consumer Trend Report
“Sandwiches continue to be a
very important part of menus
because they’re portable,
they’re easy, and they’re a great
vehicle for all types of flavors.”
—Chef Michael Gurevich
“When it comes to my sandwiches, one thing I never compromise on is bacon. We go through so much of it.”
–Chef Michael Boswell
“The heart of any sandwich is the protein itself. And you cannot take shortcuts with the main event of the sandwich.”
–Chef John Paul Demirdjian
“Sandwiches have been around forever, the price point is right, and they’re not going anywhere.”
–Chef Daniel Boland