While carryout foods were always popular, today, more than ever, customers are bypassing sit-down restaurant experiences and considering other options.
of consumers say ordering food for
delivery/takeout is more part of their
routine than it was two years ago.1
Join Smithfield as we take a closer look at today’s carryout cravers and give you the insights into their current behaviors. For additional information, contact your sales representative or call 888-327-6526.
Recent Carryout Trends:2
Consumers, particularly Gen Z, are interested in take-and-bake do-it-yourself–style dishes
Consumers interested in a build-your-own pizza kit
Consumers interested in a build-your-own taco or burrito kit
Younger consumers, particularly Millennials, who tend to order more food via carryout than dining in
Consumers that order pickup/delivery at least 1-2 times per month
Family Carryout Trends:3
When it comes to feeding households with kids and Millennials, many families appreciate meal packages that cut down on prep time, as well as getting money-saving offers. These include buy-one, take-one entrée deals, multicourse family meal deals, and special Sunday meals, featuring classic dishes such as roasts.
Adding increased value to a meal is a strong way to encourage more customer loyalty to your carryout operation and makes customers' experience even more meaningful. These include:
Pickup and delivery offers that
include a discount for a future order
Complimentary containers of a restaurant’s
sauces, dressings or seasonings
Expanded delivery zones
1-3. Technomic, Takeout Consumer Trend Report 2018
4. Datassential, 2020