All-day
Profits.
Breakfast can kick off the day—and keep it going. Consider these trends and insights:
62%
More than 62% of Gen Z
seeks all-day breakfast.3
42%
of operators have extended breakfast hours at least one day a week.1
84%
of operators believe customers want to order breakfast items outside traditional hours—a rise from 69% in 2021.1
I always have a better day
when I have breakfast.
Chef Jamie Daskalis
Johnny D’s Waffles and Benedicts
(Myrtle Beach, SC)
Egg-based
dishes
are among the most
profitable and best-
selling breakfast menu items.4
With rising
food prices,
patrons are looking for
earlier, more cost-conscious
dining options.2
Bacon
Sausage
and Ham
remain the most craveable breakfast proteins—and consumers are open to new formats, such as flatbreads and bowls.4
1Technomic, Expectations for Away-From-Home Breakfast in 2024, 20242Axios, The Hot Meal for 2024? Breakfast, 2024
3Nation’s Restaurant News, Explore the Endless Opportunities of All-Day Breakfast, 20234Technomic Breakfast Consumer Trend Report
Breakfast food is comfort
food. People want that more
than ever now.
Chef Trina Gregory
Se7en Bites (Orlando, FL)
There’s a low cost to breakfast items. It’s all about quantity.
Chef Judy Wang
Judy’s Family Diner (Galesburg, IL)
Dominate
Every Daypart.
With 73% of consumers saying breakfast foods are comforting—higher than any other
daypart—and egg and breakfast meats remaining profitable staples—here are some
practical ways to integrate them throughout the day.
Lunch Time
Brunch-Inspired Quesadilla:
Use bacon, ham, breakfast sausage and cheese to create a craveable, shareable meal.
Breakfast -Inspired Sandwiches:
Enhance BLT sandwiches by including fried eggs with the bacon or using different breakfast meats in a club sandwich.
Breakfast-Inspired Lasagna:
Layer bacon, ham and smoked sausage for an irresistible dish.
Dinner Time
Global Mashups:
Ramen is a popular offering that can be brought to the next level with soft-boiled eggs, savory pork belly and other breakfast-style garnishes.
Savory Waffles or French Toast:
These are a great carrier for open-faced sandwiches that can be filled with savory and sweet breakfast items.
Bowls:
Bowls fit patrons’ need for customization. Whether built with familiar proteins or LTOs, bowls are filled with endless possibilities and opportunities.
Happy Hour
Mini Breakfast-Inspired Sliders:
repare sausage, bacon or ham sliders with egg and cheese on a biscuit or brioche bun for something easy to eat and enjoy.
Sweet and Savory Cheesecake:
Combine sweet and savory flavors and add a breakfast twist.
Brisket Totchos:
Create a spin on nachos with tater tots and breakfast toppings.
Snack Time
Handheld Wraps and Burritos:
Sausage or ham with egg, cheese and globally inspired sauces make this breakfast offering the perfect meal on the go any time of day.
Korean Bao:
Asian dishes are on trend and are a great, portable way for enjoying protein-forward creations.
Ham and Cheese Bites:
Blend two perfectly paired flavors for the ideal snack.
Breakfast in general is gonna get
more adventurous. You see people
playing with global flavors.
Chef Kalergis Dellaportas
Bel Aire Diner (New York City, NY)