Profit From Our Patron Research.
We surveyed restaurant-goers to spotlight the passion they have for proteins—and help our industry partners optimize opportunities to better serve their patrons.
In May 2024, we conducted an online survey of 2,005 U.S. restaurant patrons who eat at restaurants and other AFH establishments at least 2 to 3 times a month. Our sample was representative of the U.S. adult population on key demographics such as age, gender and region.
Topics covered included Bacon, Breakfast, BBQ and Pork. Some notable takeaways: 71% of restaurant-goers agree everything tastes better with bacon. And more than 2 in 5 say the quickest way to their heart is with BBQ. About 1 in 3 say they order pork chops when dining out because they’re a classic comfort food. Dig into all the juicy tidbits we uncovered below.
Want to capitalize on some key food-driven social media holidays? These should not be overlooked:
FEBRUARY
National Pork Rind Day, National Pizza Day
MARCH
Canadian Bacon Day, National Baked Ham with Pineapple Day
April
National Glazed Spiral Ham Day
MAY
National BBQ Day, National Brisket Day
JUNE
National Detroit-Style Pizza Day, Sausage Roll Day
JULY
National Spare Rib Day, National Hot Dog Day
AUGUST
National Pork Chop Day, International Bacon Day
SEPTEMBER
National Breakfast Month, Pepperoni Pizza Day
OCTOBER
National Pork Month, National Sausage Day
NOVEMBER
National Sandwich Day
DECEMBER
National Bacon Day