Add options they crave to become the campus dining destination.

With 80% of operators saying campus dining is a component or an important part of student recruitment, make sure your options are competitive. While most students are somewhat satisfied with the variety of offerings on campus, increasing menu variety could help you improve your success rate. A mix of new items that lure them in and familiar favorites that keep them coming back will create the perfect balance.

Smithfield Culinary has the products and insights perfect for enhancing your college and university menu.
For additional information, contact your Smithfield Culinary sales representative or call 888-327-6526.

Gen Z Preferences: Add variety and protein to keep students satisfied.

Gen Z is adventurous in dining, and proteins are always a fave.

67%
of Gen Z are more likely to
purchase high-protein options

40%
of Gen Z are willing to
pay more for high-protein options

Roughly 3 in 5
tried a new food
within the past week

Student Stats: Get the scoop on campus dining trends.

Food is the fastest way to students’ hearts.

76% of students are likely to eat snacks in midafternoon.

SMITHFIELD SOLUTIONS:
Smithfield, Margherita and Smoke’NFast products are easy solutions for the non-stop student life. Give them the opportunity to take their snack game to the next level. Asian BBQ Ham Slider or BBQ Tater Tots

Convenience & Speed of service drive on-campus usage.

SMITHFIELD SOLUTIONS:
Here are a few simple ways you could fulfill their need for convenience and speed: Maple-Glazed Bacon-Wrapped Pig Wings,Crispy Fried Ham Mac & Cheese Bites, Ham & Corn Fritters

41% of students call themselves a foodie.

SMITHFIELD SOLUTIONS:
Give them the opportunity to express that inner foodie with Smoke’NFast products that include global flavors, such as barbacoa and carnitas. Did someone say Chorizo & Black Bean Taquitos?

59% of students are full meat eaters.

SMITHFIELD SOLUTIONS:
Carnivores, rejoice: Smithfield is geared to the meat lover. Our bacon, ham and sausage are just the tip of the iceberg.

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All stats: Datassential 2023 College & University Segment Guide