Just who are these global snackers?
From very young to very old, everybody snacks. But younger consumers, typically between 18 and 34, tend to follow less traditional eating patterns and are more open to snacking. For them, snacking is a food solution that can replace a meal and also can meet their needs and cravings whenever they arise.
Snacking also provides an opportunity to experiment with new and ethnic flavors, without committing the time and cost of a full meal. And with today’s growing focus on global flavors, offering adventurous, unique or healthy tastes can help drive snacking occasions.
The Facts on Snacks:
44% of consumers
would purchase more healthful snacks if unique flavors were available.
32% are more likely
to order new or unique items as a snack than as a full meal.
21% are more likely
to order ethnic items as a snack than as a full meal.
Today’s Leading Snack Proteins:
Pork Protein Facts1:
Chicken Protein Facts2:
Snacking happens when it happens:
Because consumers tend to be more pressed for time at breakfast and lunch, these are the meals that are most expendable and tend to be replaced by a snack. This isn’t necessarily considered to be unhealthy though, with 66% of consumers saying that they at least somewhat agree that having a snack instead of a meal can be part of a healthy diet.
43%
of consumers have three meals a day with a few snacks in between.
32%
usually skip or replace one meal per day with snacks.
9%
usually skip or replace two meals per day with snacks.
Morning
26% of consumers
Afternoon
75% of consumers
Evening
42% of consumers
Late Night
27% of consumers
Snacks are available just about anywhere:
When you’re talking snacks, you’re talking a food item that’s pretty much available anywhere you turn.
Fast Food Burger Restaurants
44% (50% 18-34)
Other Fast Food
27% (32% 18-34)
Other Fast Casual
11% (19% 18-34)
Coffee Cafés
38% (45% 18-34)
Grocery Stores
38% (45% 18-34)
C-stores
39% (42% 18-34)