Understanding today’s adventurous snack lovers is key to satisfying their snacking desires. And Smithfield can help!
With the exploding popularity of ethnically influenced foods, it’s no surprise that snacking is an important part of the trend. Snacks are smaller.
Snacks are convenient. Snacks are profitable. And that’s why operators are rushing to offer up options that today’s snack lovers crave.
Smithfield is the global snacking expert. In addition to the broadest portfolio of fresh pork and fully cooked meats in the industry, we can offer the ideas and information you need to attract adventurous snack lovers. Below you’ll find valuable insights into today’s evolving snacking consumer.
Just who are these global snackers?
From very young to very old, everybody snacks. But younger consumers, typically between 18 and 34, tend to follow less traditional eating patterns and are more open to snacking. For them, snacking is a food solution that can replace a meal and also can meet their needs and cravings whenever they arise.
Snacking also provides an opportunity to experiment with new and ethnic flavors, without committing the time and cost of a full meal. And with today’s growing focus on global flavors, offering adventurous, unique or healthy tastes can help drive snacking occasions.
The Facts on Snacks:
44% of consumers
would purchase more healthful snacks if unique flavors were available.
32% are more likely
to order new or unique items as a snack than as a full meal.
21% are more likely
to order ethnic items as a snack than as a full meal.
Today’s Leading Snack Proteins:
Pork Protein Facts1:
Chicken Protein Facts2:
Snacking happens when it happens:
26% of consumers
Snacks are available just about anywhere:
When you’re talking snacks, you’re talking a food item that’s pretty much available anywhere you turn.
38% (45% 18-34)
38% (45% 18-34)
39% (42% 18-34)
1 Technomic, Center of the Plate Beef & Pork CTR, 2017
2 Technomic, Center of the Plate Poultry CTR, 2017
All other statistics from Technomic, Snacking CTR, 2018